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JOB OPENING

Senior B2B Writer

Job Description
The Senior B2B Writer is responsible for crafting high-level, strategic, and engaging content for a variety of digital platforms for our B2B client projects. This role involves overseeing the creation of content that is not only compelling and persuasive but also aligns with the overall strategic goals of our clients. The Senior Copywriter will lead content projects, mentor junior writers, and work closely with other departments to ensure cohesive and effective messaging across all client touchpoints. 

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Develop and create high-quality content in multiple formats including but not limited to:
    • White papers and eBooks
    • Short-form assets, including blog posts, case studies, and infographics
    • Interactive content experiences
    • Web pages
    • Sales enablement assets including 1-pagers, presentations, and landing pages
    • Video scripts
    • Email campaigns and social posts
    • Digital ads for various platforms, including search, display, and social media
  • Develop content marketing strategies including messaging frameworks and content ideation
  • Conduct comprehensive interviews with subject matter experts (SMEs) at all levels of technical and business expertise
  • Performing thorough research on industry trends, target audience preferences, and competitors' content strategies to inform and enhance content.
  • Ensure consistency in brand messaging, tone, and voice across all digital platforms
  • Lead and manage content projects from concept to completion, ensuring high-quality and timely delivery
  • Mentor and guide junior writers, providing constructive feedback and fostering a collaborative team environment
  • Work closely with cross-functional teams, including design, development, and marketing to ensure cohesive and effective content strategies.
  • Optimize content for search engines by incorporating relevant keywords, meta tags, and other SEO best practices

The Company
Unreal Digital Group is a global, full-service, women-led demand generation agency that helps humans look, feel, and sound different from what traditional B2B marketing has been. Our secret sauce is in what we believe in—creating B2B marketing for the storytellers, the innovators, and the people behind B2B brands through services including strategy and planning, content creation, campaign execution, ABM, marketing technology, channel marketing, and geo-marketing. B2B buyers of today are overwhelmed with traditional marketing messages. Buyers want more authentic experiences and partnerships. We focus on the real people behind target markets by telling more compelling, customer-centric stories. Communicating human-to-human is what solves pain points and goals. And it drives real results.

We are Unreal Digital Group—Boldly human. Boldly B2B.

Why Unreal
Unreal offers an exciting and collaborative work environment where no two days are the same, and a chance to make a real impact. We value open and honest communication and are committed to listening and supporting each other. Unreal strives to be the best B2B digital agency to our clients, our communities and to ourselves.
 
Some of Our Benefits
  1. Health benefits (Employer provided plans with contribution)
  2. Retirement plan
  3. Flexible time off with ample encouragement to take time to refresh
  4. Professional development resources
  5. Monthly remote work stipend for phone and internet costs
  6. Maternity/paternity leave policies
  7. Other perks and benefits!

If you're interested, please send an email and along with your writing samples/portfolio to lindsay@foundconsulting.info