Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation – buyers and sellers alike.
Stacy Gardner, Senior Director of Marketing Programs at Bottomline Technologies, is one of many amazing women leading the charge in revenue marketing practice within the marketplace.
In this episode, hosts Cari and Dan chat with Stacy about:
- The evolution of revenue marketing
- ‘Trying’ to launch ABM in only three months
- Freezing up in a meeting with the C-suite
- Snafus in marketing and sales partnerships
