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What Are Some Examples of Interactive Content?

  Unreal Digital Group  ·  2 minute read

Interactive content is any type of content that requires active participation from the audience, going beyond passive consumption like reading text or watching a video.This can be a powerful way to engage prospects, generate leads and provide valuable insights. Here are some examples of interactive content that can be effective in a B2B context:

1. Assessments, Quizzes, and Polls

  • Knowledge Assessments: Test a user's understanding of industry-related topics or challenges. For example, a cybersecurity company could create a quiz titled "How Secure is Your Cloud Infrastructure?"
  • Needs Assessment: Help users identify their specific needs or pain points and guide them towards relevant solutions. A marketing automation platform might offer a "What are Your Biggest Marketing Challenges?" assessment.
  • Personality Quizzes: While seemingly lighthearted, these can be tailored to business personas. For instance, a project management software company could create a "What's Your Project Management Style?" quiz, subtly linking results to their software's features.
  • Polls and Surveys: Gather quick feedback or opinions on industry trends or preferences. These can be embedded in blog posts, social media, or emails.

2. Calculators and Tools

  • ROI Calculators: Allow potential clients to input their data and see the potential return on investment they could achieve by using your product or service. A SaaS company might offer a calculator to estimate cost savings.
  • Budget Calculators: Help businesses plan their budgets for specific needs, such as marketing spend or IT infrastructure upgrades.
  • Comparison Tools: Enable users to compare different solutions or scenarios based on specific criteria. For example, a logistics company could have a tool to compare shipping costs and timelines for various options.
  • Configurators: Allow users to customize a product or service to their exact requirements and see the resulting specifications and pricing. This is common in manufacturing and software industries.

3. Interactive Infographics and Data Visualizations

  • Clickable Infographics: Break down complex data into visually appealing segments that users can click on to explore further details, definitions, or related content.
  • Interactive Charts and Graphs: Allow users to filter, sort, and analyze data sets directly within the infographic. For instance, a market research firm could present industry growth data in an interactive chart.
  • "Choose Your Own Data" Infographics: Present different scenarios or factors that users can adjust to see the impact on the final outcome.

4. Interactive Videos and Experiences

  • Branching Scenario Videos: Present viewers with choices that determine the direction of the video, allowing them to explore different outcomes or learn about various aspects of a topic based on their interests.
  • 360° Product Tours: Offer immersive virtual tours of products, facilities, or solutions, allowing users to explore them from all angles. This is valuable for showcasing machinery or real estate.
  • Interactive Product Demos: Allow users to click on different features within a video to learn more about them or see them in action.

5. Interactive Ebooks, White Papers, and Case Studies

  • Embedded Multimedia: Include videos, audio clips, interactive charts, and quizzes within traditionally static documents to enhance engagement and understanding.
  • Clickable Navigation: Allow users to easily jump between sections or access supplementary information with a click.
  • Interactive Data Tables: Enable users to sort, filter, and analyze data presented within the document.

6. Games and Gamified Content

  • Industry-Related Games: Create simple games that educate users about industry concepts or your company's solutions in an engaging way.
  • Gamified Assessments: Award points or badges for completing quizzes or assessments, adding an element of fun and motivation.
  • Interactive Contests: Engage users with challenges or puzzles related to your industry or offerings.

7. Interactive Webinars and Live Q&A

  • Live Polls and Quizzes: Incorporate interactive elements during webinars to keep the audience engaged and gather real-time feedback.
  • Dedicated Q&A Sessions: Allow attendees to ask questions and receive immediate answers from experts.
  • Interactive Breakout Sessions: Divide attendees into smaller groups for focused discussions and collaborative activities.

By incorporating a variety of these interactive content examples into your B2B marketing strategy, you can create more engaging experiences for your clients, generate higher quality leads, and ultimately drive better business outcomes. Remember to align the type of interactive content with your target audience's interests and the specific goals of your marketing campaigns.