When AI-powered language models popped up in marketing, there was a rush by overworked marketing...
Marketing Insights & Inspiration
Why Generative AI Discoverability Matters: Your Guide to Maximum Visibility
If your SEO tactics work well for content discoverability, give yourself a pat on the back. Then, start working on a plan for generative AI discoverability because everyone is going to need one.
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In a world where technology is advancing at lightning speed, one term seems to have captured both...
A dozen years ago, marketing operations (MOPs) was the new kid on the block. Today, it’s an...
The milk in your refrigerator has an expiration date. But all the data that lives within your...
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally...
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking...
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out...
One topic I often get questions about is account scoring. As clients begin rolling out their ABM...
B2B marketers are all business. After all, it’s in the name – twice! But behind it all are real...
B2B marketing trends used to lag B2C by about four years, but that gap is closing because people...