If you’re a channel marketer with MDF funds left over at the end of the year, don’t let them disappear like Santa back up the chimney.
A whopping 60% of quarterly MDF that big brands give to their partners goes unspent, according to Zinfi. That’s like leaving unopened presents under the tree or returning a valuable gift.
Lucky for you, there are still plenty of ways to put those dollars to work this year and make a big impact for your business. Here are some of our favorite quick-hit ideas:
If you need to generate some quick top-of-the-funnel leads, content syndication is an easy way to get them.
Using an existing piece of content like an infographic, article or ebook, most content syndication partners can generate leads within a few weeks time. Just be sure to have a plan ready for those leads when they come in, such as a nurture campaign that raises awareness and moves prospects mid-funnel.
Also, you need to choose a content syndication partner that has high-quality data (ask where they get their data) and uses reliable, well-known content channels for syndication.
If you’re already using LinkedIn and Google Ads for paid ads and posts, use your remaining funds to expand those programs. If you haven’t tried digital campaigns or want to make changes to existing programs, end-of-the-year MDF funds can help you test new channels such as TikTok or Instagram.
Holiday-themed campaigns can be fun and a good way to make your brand stand out with personality and humor.
If your focus is on progressing leads through the funnel, consider doing a quick end-of-the-year digital event with a holiday theme, wrapping up the year or sharing predictions for what's ahead.
We love to put a creative wrapper around an Ask Me Anything or Coffee Talk virtual session. These should be short and interactive, perfect for social media that could be repurposed into other content.
Just remember that keep them simple, useful and fun is the best gift anyone can give!
Depending on when your funds expire, you may also be able to squeeze out some quick-hit content with your funds. Whether it's investing in editing a batch of blog posts into a long-form piece, taking that webinar from last year and cutting it into some social media images or finally getting those blog ideas that have been collecting dust off the ground, you've got this.
You can also focus on creating things that can support your goals in the coming year to give you a head start on new campaigns—whatever ensures your MDF doesn't go to waste, we're game for.
On this topic, be sure to check out our blog post, "9 Tips To Make Your MDF Go Further," more more ideas!
Need help making it all happen?
If you’re short on bandwidth, a channel-focused marketing agency can help manage all of these programs and ensure you meet the MDF requirements and timelines. Agencies (like us!!) with deep skill benches can help with whatever is needed, such as email writing, creating a nurture strategy or content or even planning live events.
Plus, it's never too early to start planning for next year. Contact us to talk about how you can ahead so you don’t waste funds and miss opportunities.