There’s a buzzing excitement in the air at Unreal Digital Group, and it’s not just because of the...
Marketing Insights & Inspiration
Why Generative AI Discoverability Matters: Your Guide to Maximum Visibility
If your SEO tactics work well for content discoverability, give yourself a pat on the back. Then, start working on a plan for generative AI discoverability because everyone is going to need one.
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When did you last see a GTM strategy that grabbed your imagination, nailed your pain points, and...
In 2024 marketing teams everywhere are under pressure to do more with less and demonstrate ROI...
If you’re a channel marketer with MDF funds left over at the end of the year, don’t let them...
When AI-powered language models popped up in marketing, there was a rush by overworked marketing...
If your SEO tactics work well for content discoverability, give yourself a pat on the back, and...
What goes together better than champagne and brie? A super-helpful content asset that’s paired with...
In a world where technology is advancing at lightning speed, one term seems to have captured both...
A dozen years ago, marketing operations (MOPs) was the new kid on the block. Today, it’s an...
"In today’s digital age, content creation has become an essential aspect of marketing.
Whether you...
It’s taken one full year, some incredible partners, lots of paperwork, and a no-holds-barred...
It’s fairly common at the new year to take time to reflect on the previous 12 months and think...
There are many things to love about B2B marketing—from collaborating with innovative companies and...
‘Twas the night before Christmas, when all through the house,All marketers kept from stirring,...
To wrap up another great year, UDG wanted to do something special: We asked a few of our clients to...
It’s an age-old question: How do you prove that your marketing campaigns deliver actual...
Your sales reps complain about the quality of leads they get from marketing. Your marketing team...
The milk in your refrigerator has an expiration date. But all the data that lives within your...
What’s old is new again. Look at Top Gun: Maverick, a sequel 36 years in the making and the #1...
Have you ever found yourself talking back to your favorite podcast? It’s happened to me!
I’m not...
For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the...
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in...
You’ve just completed a load of laundry, folded and put your clothes away, and found all matching...
As marketers, we proactively write content for busy people with short attention spans. We know our...
It’s summer, the cinema multiplexes are packed with the scent of freshly popped popcorn and...
One of the most satisfying moments of my previous career as a magazine editor was when a writer...
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how...
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally...
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking...
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to...
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck?
Nope,...
As agency owners, we often combat the perception and reputation that agencies overwork their...
Did you know a growing 22% of our future workforce will be remote by 2025? The sudden shift to...
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out...
UDG launched our GeoMarketing for Events service at the beginning of 2020, and we all know what...
There’s a misconception around podcasts that seems to always come up: it must be really easy,...
Are you having a hard time filing open roles? Are the skills you need not quite there, and yet...
Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an...
One topic I often get questions about is account scoring. As clients begin rolling out their ABM...
What if I told you that to protect your company from a data breach, you’ll need to dedicate more of...
B2B marketers are all business. After all, it’s in the name – twice! But behind it all are real...
B2B marketing trends used to lag B2C by about four years, but that gap is closing because people...
Here’s how to make the most of these complementary marketing programs.
Back in 2019, LinkedIn ...
It’s the most wonderful time of the year—winter vacations are well underway with days and nights...
Families and friends are enjoying the comfort of holiday traditions, old and new. We asked the...
One of the many changes that the pandemic accelerated was the use of conversational marketing among...
Let’s face it. We all get a lot of emails.
As marketers, it’s our job to build relationships. And...
Marketing development funds (MDF) — also known as channel or co-marketing programs — is one of the...
Timing is everything. At least when it comes to nurturing your prospects and engaging potential...
2020 was the year of virtual events! While everyone’s eager to take our events live again in 2021,...
Sales development reps (SDRs) need more than talent to win deals — support from management and...
Just like it’s time to declutter closets and drawers, for B2B marketers, spring is the perfect time...
Successful B2B marketers are extremely good at pivoting during any rapid change.
And if we’ve...
B2B events play a key role in helping people meet like-minded industry peers, creating networking...
Holidays may look a bit different this year, but the craziness of 2020 is not stopping families and...
Humanized marketing is at the core of what we do at UDG. It’s more than just helping B2B companies...
Ah, the channel recruitment strategy — it is no different from a demand generation or marketing...
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and...
Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped...
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all...
As marketers, we often hear and talk about repurposing content, and in reality, there are very few...
As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus...
As the world settles after years of disruption, the importance of technology use in our daily lives...
It goes without saying that the coronavirus pandemic has changed our world overnight — people and...
As we listened to a partner talk about technical capabilities, his voice dropped off when his...
Influencer marketing is finding its way into B2B strategies in every industry because more...
So as AR technology continues to change and improve, so do the applications in the B2B world.
In...
Women leaders are at the core of the work at UDG. Our founders, Cari and Dana, are two amazing...
In light of the changing environment on the work and home fronts for Americans across the country...
As a little girl, I dreamed of a woman president in my lifetime, and if I am honest, I dreamed it...
In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams, CEO of ...
For companies that get it right, ABM promises some amazing business rewards: greater efficiency,...
The growing love for influencer marketing is finding its way into B2B strategies in every industry,...
Love is in the air. The love for influencer marketing, and no, we’re not talking about the familiar...
The everyday life of today’s consumer is flooded with marketing messaging.
Think about all the...
Buyer personas. They’re at the heart of how you understand and approach your customers. Personas...
The B2B events and conferences scene continue to grow and thrive across all industries. Companies...
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a...
Here are five marketing trends we’re exploring in 2020:
It’s the most wonderful time of the year, especially for advertising. During the holidays,...
It’s the turn of another decade and 2020 is just around the corner. In the last ten years,...
Oof. It’s that time of year again where most Americans are groggily returning to work...
Holidays are meant to bring families and friends together to enjoy the comfort of traditions, old...
Geomarketing, geofencing, and geotargeting oh, my! If you’ve heard of one of these GEOs, you may be...
At UDG, we know what it truly means to connect with people, dedicating our careers to fostering and...