There are many things to love about B2B marketing—from collaborating with innovative companies and minds to building buyer audiences into communities. B2B marketing has evolved from boring and bland corporate messaging to real, relatable storytelling.
But, just as important, it’s also about understanding how to improve people’s work lives so they can flourish personally. B2B marketing is human-to-human marketing, where we have the opportunity to give our audiences a real voice in their industries.
We hope this holiday season leaves you feeling refreshed and ready to take on 2023 through buyer-focused strategies and humanized storytelling. For now, Unreal Digital Group invites you to enjoy a remix of a holiday favorite song, “My Favorite Things.” So grab your comfiest festive pajamas and a cup of something delicious and warm—we’re sharing everything that makes our team feel very merry this time of year.
Meetings that turn into quick email messages,
Guiding our clients in raising lots-O-ROI percentages,
Bundles of direct mail all unique with personal bling,
These are a few of our favorite things.
Growing partner relationships and buyer engagement,
Repurposed content and resources well spent,
Solid SEO strategies and the growing website visits they bring,
These are a few of our favorite things.
Solving client problems and becoming a trusted right-hand,
Stakeholder sign-off and quarters that are all planned,
Going a weekend without hearing the word ‘ping’,
These are a few of our favorite things.
When the scope creeps, when the timeline’s too steep,
and the budget stings, this makes us a tad bit sad,
We simply remember our favorite things,
And then we don’t feel so bad.
But most of all, a merry season begins with one special crew… We wouldn’t be UDG if it weren’t for YOU!